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Joyce Musy acquired her experience in the most specialized areas of cosmetic medicine and surgery working with prestigious surgeons.

During one of her trips to South Africa, in contact with medical and pharmaceutical circles, she discovered the incredible history of Aloe Ferox that wild untamable plant never exported and never used in cosmetology.

The word "aloe" is generic. Ferox strongly identifies the plant as endemic.

It is a plant which genetic biodiversity is intact and totally unique. Studies carried out by the Botanical Garden of Kirstenbosch in the Cape and the University of Johannesburg show that Aloe Ferox has an extremely high concentration of vitamins, trace elements, amino acids, enzymes, etc.

When she obtained exclusive rights to use these active ingredients in France, Joyce Musy asked Dr. Naïma Zerrouk, a pharmaco-technical and dermo-pharmaceutical researcher at the Faculty of Pharmacy at the University of Paris V, to scientifically demonstrate the effectiveness of Aloe Ferox.

VELD [noun]: the South African grassland.

Veld's is a French skincare brand that uses the wealth of the South African flora to serve French cosmetic know-how.

A concept, "primal nature", the scientific mastery of powerful active ingredients from the wild flora of the South African veld to give the face and skin back their original beauty.

A double promise expressed by an amazing double action: that of the amazing instantaneous beauty action and that of the amazing cellular youthfulness action. Veld's' cosmetic revolution is the answer to the essential causes of aging and its visible effects through the synergy of an in-depth physiological action and a surface mechanical action.