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Christian Audigier, master designer of Ed Hardy clothing has created one of the hottest brands in America. Using strong images and brilliant color design, Ed Hardy by Christian Audigier has grown into a true lifestyle brand. To perfectly complement the Ed Hardy lifestyle, the ultimate personal accessory, the Ed Hardy fragrances are now available. Cool and sexy, the fragrance offers the Ed Hardy customers another opportunity to flaunt their style. Ed Hardy’s vintage tattoo wear is the latest craze to take over Tinseltown with celebs such as Heidi Klum, Madonna, Carmen Electra, Jessica Alba and Paris Hilton sporting the funky rock n’roll inspired threads. Working with New Wave Fragrances and master perfumers Caroline Sabas and Olivier Gillotin of Givaudan, Christian has created scents inspired by the iconic Ed Hardy tattoos of the past.

Ms. Sabas describes the original women’s fragrance as “Tattooed Fruity Floral”. “The brilliant, almost binding, colors of the Ed Hardy tattoo art inspired me to design this super vibrant and sexy fragrance. A color explosion of fruits opens the scent including Tropical Mango, Wild Strawberry and Ruby Red Grapefruit vintage floralcy with a Rock ‘n Roll edge brings a dark sexiness including Black Freesia. This contrast of floralcy merges into a background of Hot Skin Musk and Warm Soulful Amber. It is a delicious and very addictive fragrance statement”.

Mr. Gillotin describes the original men's fragrance as “Tattooed Woody Floral”. This fragrance is created with special effects and colourful sensations inspired by the dramatic and cool Ed Hardy tattoo art. The almost animated scents inspired my design of this uniquely fresh scent that has a sexy edge. Bright and tantalizing citrus effects of Bergamot and Mandarin are touched by the aromatic expression of Thuja and the sharp bite of Clary Sage for added zest. This opening is the perfect preview to a colourful Mint Julep cocktail that matches up with Ozone for a psychedelic explosion of color and effervescence. The result is of super refreshing mint mixed with colourful bubbles that provides a provocative edginess. What Ms. Sabas and Mr. Gillotin have achieved, says Zalman Lekach, CEO of New Wave, is “translating tattoo culture and images such as snakes, skulls, and pierced heart tattoos into a one of a kind scent that will definitely stand out and become a milestone on the fragrance fashion timeline.”